Wipro (Appirio) Helix 2021 Project Highlight
Meet The Team
McVeigh Global Meetings and Events – Overall Event Creative Strategy, Production and Virtual event management
Wipro (Appirio) – Client, Art Direction and participant management
EngageVE – Virtual Event Platform
Pulse Studio LLC – Virtual Event Design
Plego Technologies – Technology Integrations
The goals of the Helix 2021 event were to share inspiring keynotes, thought leadership, and innovative solutions on an immersive virtual platform. The event needed to promote networking and wellness while keeping attendees entertained and engaged. Wipro (Appirio) set out to create a 22-hour virtual event that would live stream 54 content sessions and 22 entertainment segments with an attendance of 2300 users from around the world. An additional requirement was to have the ability to demo new and innovative products and solutions by Wipro (Appirio) and their partners. It was also important to show how Wipro (Appirio) gives back to several deserving charities. Additionally, they wanted to highlight their partners and showcase their sponsors in a way that was integrated into the overall immersive experience. Finally, they wanted the virtual event to be a memorable experience that embodied the culture and brand of the HELIX 2021 brand.
Existing and potential Wipro (Appirio) customers and partners. One of the benefits of a virtual event is that it is not geographically restricted. This removes the barriers of entry for many attendees and allows brands to expand their reach. We sought to leverage these advantages to help the parties reach new customers.
Creating the solution began by building an immersive virtual environment. Using the amazing event artwork created by the talented team at Wipro (Appirio) we designed a custom rooftop venue to complement the HELIX event branding. The venue was surrounded by a modern/semi-futuristic agnostic city skyscape. The design immediately transported people from around the globe into the world of Helix 2021.
The environmental design gave us amazing opportunities for sponsors to be truly integrated into the experience. Sponsors did not just receive a logo; they took over an entire branded building within the cityscape surrounding the event.
Virtual events are created to share content, and this event had no shortage of engaging content. The MAIN STAGE hosted a 22-hour live stream with 54 back-to-back content sessions topped off with a concert. If attendees need a break, they could pop over to the BAR to listen to DJ Sadie Woods. Or they could see a Mixologist creating the perfect Old Fashioned or any of the other 22 entertainment segments.
In the SOLUTIONS GALLERY, a series of OnDemand content could be explored to learn about the latest Wipro (Appirio) and Partner product solutions. After previewing a solution, attendees could jump into a live chat with a solutions expert to ask questions and learn more.
To get more information about a specific industry, attendees visited the INDUSTRY SHOWCASE. Here guests found in-depth content about Wipro (Appirio) solutions used around the world.
Helix connected attendees throughout the platform in several ways. Within the event, attend