People or No People? The Rendering Debate

When presenting a concept, every detail matters—color, lighting, composition... and sometimes, people. One design choice that often sparks debate among our clients and team alike is whether architectural or event renderings should include an audience.

Some clients love seeing their space animated with life—visitors walking through a gallery, people exploring a booth, or attendees mingling at a live event. People in a rendering help tell a story. They give a sense of scale, energy, and purpose. It’s easier to imagine yourself in a space when you see someone already enjoying it.

On the other hand, some prefer a clean, empty rendering. This approach keeps the focus entirely on the space itself: the architecture, layout, and design elements. Without people, there’s room for imagination. Viewers can envision how they would use the space—unrestricted by a specific scene or vibe.

At Pulse Studio, we regularly create both types, depending on what the project calls for. If it’s a community event concept, adding people makes it feel alive and interactive. If it’s a more formal architectural proposal, a people-free rendering can better highlight form and structure.

So now, we’re turning the question over to you: Which do you prefer—renderings with an audience or without? What helps you connect with a design?

Drop your thoughts in the comments—we’d love to hear what you think!