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Combining physical objects with digital content using Augmented Reality

By combining physical objects with digital content, we use augmented reality to create unique booth experiences. We presented this AR experience at Exhibitor Live 2019 at Mandalay Bay. Pulse Studio and ACME Design Inc worked together to create an interaction that would get attendees talking. This year is also the 40th anniversary of Ridley Scott’s Alien franchise. ACME Design Inc created the custom handheld case that the crew of the “Nostromo” might have used on their ship. Attendees held the device and started scanning the Alien egg that ACME 3d-printed, painted and textured. Pulse Studio created the custom app for the tablet UX/UI, models and animation to bring the xenomorph experience to life. We had a positive response from almost everyone that tried it. People that were familiar with the Alien franchise knew what was going to happen. For those that weren’t, they had a nice little surprise coming for them. We heard the question “How did you do that?” quite often.

How AR works and how to increase interaction and attract attention

Augmented Reality (AR) works by using existing hardware like you phone or tablet. Pulse Studio creates unique apps that use your devices camera to view the existing world and layer digital content over it. AR apps allow users to have interactive experiences that convey important information to them. You can use AR with almost any physical prop or model. Gone are the days of using unsightly tracking images in your booth or on your graphics. AR can be used to sell products at events, meetings or even on the train. For example, you have a product model on display in your trade show booth, company lobby or at a sales meeting. Pulse Studio does this by creating custom apps that layer digital content over your model. We can build your entire product catalog into the app. You can highlight every product they may be interested in. Let’s say it’s a model rocket. We can animate the thruster firing up, show the internal components moving or have important information float in pop ups. You can show your client or audience important the important features and benefits of your product. You can use it for education. Museums and classrooms can really engage their attendees and students by creating memorable experiences. Imagine having a human heart and using augmented reality to visually how blood is pumped to and from the heart. Those are just a few examples of ways to get information to your audience.

Make the connection and get your project started

We have plenty of ideas and would love to hear how you see AR being used at your company. Our talented team of designers can bring your ideas into reality. All you need to do is reach out at or check out our Team page to learn more about us.

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