Google

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The Google Virtual Winter Wonder Village was created as a personalized event for Google attendees in lieu of a typical holiday office party.  With careful attention, the Pulse designers crafted a European snow village surrounded by a lake and mountains. We achieved a new level of detail in our 3D modeling from flour dusting the freshly baked bread in the Café to smoke rising out of the chimneys. We also made sure that a diverse community was represented in the environment. Attendees were able to chat with one another and create personalized schedules consisting of events they wanted to attend. The event ran for 3 weeks and included a broad range of content. One day you might attend a class in the workout tent, catch a circus show at the main stage, and learn to mix cocktails in the afternoon while the next day you could craft holiday décor at the workshop, download coloring pages to share with your family, and then attend a magic show. Guests were also rewarded for completing a scavenger hunt with access to a secret location, the town speakeasy. There were over 175 activities over the 3 weeks of the live event.  

 
In partnership with the production company Bash Creative, the Google team put to use all of the interactivity features that we have to offer. We created a custom CMS to host live events, scheduled activities, and interactive content like cooking demonstrations with celebrity chefs and crafting lessons with downloadable content to follow along. We developed a new feature for this project, an interactive meditation sculpture where attendees logged meditated minutes to reach a common goal. The Google Winter Wonder Village Environment included 2 stages, additional areas with live scheduled content and 5 multi-player games in the Tavern Arcade. In this event, we highlighted 6 small businesses from around the US to elevate their offerings. The workshop also featured a digital mural that changed each day based on ideas that the attendees submitted. There really was something for everyone at this event, and many attendees said they even preferred this to a live event.