Change the World

Simple Elegant Transformations

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Celebrating Unique Moments

The design challenge was clear. Three unique looks to celebrate three key moments needed to occur in a single space over a short period of time. Our solution was one of simplicity and elegance. A center circle screen, two outboard screens, and dramatic lighting were the design’s fundamental building blocks.

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• The General Session look embraced the look and color palette of the theme graphic creating a space in which the two perfectly complemented each other.

• A talent show, in the style of “The Voice,” was the next look. The stage itself, highlighted with dramatic lighting, became a primary focus of this design.

• The third look was for a cutting edge, yet elegant banquet and awards gala. Lighting and furniture changes created a dramatic, contrasting look from the previous looks.

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Individually, each look stood completely on its own. Together, they took attendees on an unforgettable journey that celebrated and honored both AbbVie and all those in attendance.

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​Renders from the Event: